Webinar - Brand Yourself! How to Differentiate Yourself and Stand Out in a Crowd

  • Wednesday, April 20, 2016
  • 3:00 PM - 4:00 PM
  • Two locations to choose from


Registration is closed

As a benefit to ALA South Florida Chapter members, we invite you to attend this webinar at Richman Greer in Coral Gables and Greenberg Traurig in downtown Miami. There is NO fee for South Florida Chapter members.   Please register on the website for any webinar you wish to attend.

Are you being recognized and valued for who you are and what you offer? Positive differentiation is an important strategy in developing a game plan for a successful career and in creating a plan to attract the ideal clients and employees for your firm. Your individual brand captures the essence of what you have to offer and helps you articulate what makes you unique. Join this thought-provoking webinar to hear how to create interest and enthusiasm for what you offer and enhance your image among colleagues, clients and other key relationships.


  • Distinguish yourself in meaningful ways
  • Develop the foundation of your individual brand with the key cornerstones of consistency, clarity, authenticity and passion
  • Develop the key messages for your compelling elevator pitch
  • Clarify your promise and master the delivery of it
  • Create an action plan to implement your individual brand strategy 

CLM  Application Credit: 1 hour in Self-Management Skills

 CLM Recertification Credit: 1 hour in the subject area of Communication/ Organizational Development (CM)

 CLM App Credit for Functional Specialists: 1 hour in the subject area of Communication/ Organizational Development (CM) towards the additional hours required of some Functional Specialists to fulfill the CLM application.

Donna Bedford is founder and managing principal of The Bedford Group. She is known for her ability to help professionals leverage their strengths and develop the skills, confidence and courage to successfully compete. A dynamic coach and energizing trainer, she has won several first place awards for her coaching and training programs from the Legal Marketing Association Bay Area Chapter and the Association of Accounting Marketing.

This webinar is being hosted by:

Richman Greer
396 Alhambra Circle
North Tower – 14th Floor
Miami, Florida 33134
Telephone: (305) 373-4000


Greenberg Traurig, P.A.
333 SE 2nd Avenue, Suite 4400
Miami, Florida 33131
Telephone: (305) 579-0765 

Disclaimer: The South Florida Chapter, Association of Legal Administrators is a separate legal entity from the Association of Legal Administrators (ALA). ALA licenses the use of its name, mark, logos and other protected properties to chapters which are in good standing. ALA disclaims all liability or responsibility whatsoever for the actions, representations and liabilities of the South Florida Chapter, Association of Legal Administrators, specifically including those of any nature whatsoever arising from or out of the content or other features related to the South Florida Chapter, Association of Legal Administrators web site. In no event shall ALA be deemed the guarantor of the South Florida Chapter, Association of Legal Administrators. Visit National for more information. www.alanet.org

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