Webinar - Client Intelligence is the New Competitive Intelligence

  • Wednesday, August 17, 2016
  • 3:00 PM - 4:00 PM
  • Two locations to choose from


Registration is closed

As a benefit to ALA South Florida Chapter members, we invite you to attend this webinar at Daniels Kashtan in Coral Gables and Greenberg Traurig in downtown Miami. There is NO fee for South Florida Chapter members.   Please register on the website for any webinar you wish to attend.

In a hyper-competitive marketplace understanding the unique drivers that cause clients to become deeply loyal is what defines the most successful client relationships. Yet lawyers and law firms continue to struggle with their clients' increased expectations of "business savvy" from their counsel. And while legal markets and the buyers of legal services are evolving, so too is the practice of law firm Client Intelligence (CI).  This webinar will look at the evolution of legal CI over the past decade, and provide some insights into the current trends for law firm competitive intelligence.  


  • Determine what drives client demand
  • Use competitive intelligence to differentiate your firm
  • Examine how to use client feedback in more robust ways 

CLM Recertification Credit: 1 hour in the subject area of Legal Industry/Business Management (LI)

CLM App Credit for Functional Specialists: 1 hour in the subject area of Legal Industry/Business Management (LI) towards the additional hours required of some FunctionalSpecialists to fulfill the CLM application.

Zena Applebaum is the Director of Competitive at Bennett Jones LLP, a leading International law firm based in Canada. She is a CI Fellow and currently serves as the Chair of the Special Library Association Competitive Intelligence Division Board of Directors and is a former member of their Board of Directors. She brings a unique perspective to intelligence and market dynamics as a result of her broad business development, data management, marketing, and corporate research experience in a variety of sectors. A regular speaker and writer on competitive intelligence topics in Canada and abroad, she is the author of Business Intelligence for Law Firms and guest blogger on 3 Geeks and a Law Blog

This webinar is being hosted by:

Daniels Kashtan
4000 Ponce de Leon Blvd., Suite 800
Coral Gables, Florida 33146
Telephone: (305) 448-7988


Greenberg Traurig, P.A.
333 SE 2nd Avenue, Suite 4400
Miami, Florida 33131
Telephone: (305) 579-0765


Disclaimer: The South Florida Chapter, Association of Legal Administrators is a separate legal entity from the Association of Legal Administrators (ALA). ALA licenses the use of its name, mark, logos and other protected properties to chapters which are in good standing. ALA disclaims all liability or responsibility whatsoever for the actions, representations and liabilities of the South Florida Chapter, Association of Legal Administrators, specifically including those of any nature whatsoever arising from or out of the content or other features related to the South Florida Chapter, Association of Legal Administrators web site. In no event shall ALA be deemed the guarantor of the South Florida Chapter, Association of Legal Administrators. Visit National for more information. www.alanet.org

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